General Manager of Neova Sigorta, Özgür Koç, thinks that the recovery in 2013 will continue in 2014, too. Koç, said, “All the bad scenarios have been experienced in the traffic branche in 2012 and it shouldn’t be repeated in 2014. The sector shouldn’t pull the general situation down again in the last quarter of 2013 and carry the problems to 2014.” Neova Sigorta is a good example of an accurate strategy that procures the profitability. At the period that the competition is a dominant element of the Turkish insurance sector, mentioning that they used the opportunity of pullout from the traffic insurance and price increase, Koç said, “The results have not been a risk to us. So, we have shown a drastic growth in the nine-month period of 2013.”
The recovery in the insurance sector shouldn’t be wasted
“The Turkish insurance sector has made loss since 2009 and it should stable the wheel that has been reversed successfully for 2 years” said Koç. “If we can’t move forward, at least we mustn’t fall behind” stated Koç and said, “We started to observe the competition in the last period especially. There are some improvement symptoms but the competition still rest. It wasn’t easy to get this point so the insurance companies should not waste this and whole sector must be careful.” SİGORTALI
