Generali Sigorta investigated the insurance habits of Turkey. According to the research, Turkish people prefer face-to-face communication when they decide to have insurance. Men cover themselves more than women but the research shows that the men fail at technology compare to women. Turkish people do not prefer friendly advices but trust
To the research, Turkish people easily adapt the innovations which ease their lives. They are open to try but always look for trust. Besides, they want to decide by his own will to the insurance company that they will work with and they are not under someone’s influence. They also commend their cars to the most reliable insurance company, not in reference to a friendly advice.
